What are the Solomon brands core customer segments?
Solomon Brands is a global leader in the design, development, and distribution of branded consumer products. Their core customer segments are:
- Fashion-conscious consumers: This segment includes individuals who are interested in fashion, beauty, and lifestyle trends.
- Trendsetters: This segment includes individuals who are early adopters of new trends and products.
- Value-conscious consumers: This segment includes individuals who are looking for products that offer good value for their money.
- Active and outdoor enthusiasts: This segment includes individuals who are interested in outdoor activities, sports, and fitness.
- Families with children: This segment includes individuals who are looking for products that are fun and educational for their children.
- Pet owners: This segment includes individuals who are looking for products that are designed for pets.
Solomon Brands also has a strong presence in the home and garden segment, with a focus on products for kitchens, bathrooms, and outdoor living spaces.